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Ethnic Footwear Industry Status Its production topography is decentralized, unorganized and cluster centric. Family units carry out the production. Most of the family members are associated with production processes. Male members are doing cutting, stitching and pasting work. Women do the embroidery work. The industry is on decline and migration of artisans to other professions and cities is visible in all clusters. On account of certain product deficiencies and lack of process of renewal and touch with consumer preferences, the sector is getting marginalized and most of the artisans are at subsistence level. Product deficiencies, lack of standardization, absence of innovation and improved designs, onslaught of cheaper footwear produced by organized factories, low productivity and prevailing exploitative marketing channels made this sector uncompetitive. It impacted the economic conditions of artisans and its result is the migration of artisans to other professions and cities. Their children also started opting for other professions. The danger of extinction of this art and cultural heritage is more.
A Rajasthani artisan developing upper for mojari
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